Kirbie Johnson is an on-camera host, podcaster, producer and journalist. Starting her career at millennial publisher POPSUGAR in 2011, she helmed several shows for the media company and grew POPSUGAR Beauty’s video prescence online.
Kirbie is obsessed with all things beauty, Hollywood and internet culture. She grew up the daughter of a cosmotologist, hoarding copies of Allure like gold. Her work as a digital content creator keeps her up-to-date latest internet trends.
Kirbie mixes her editorial expertise with the delivery of a spunky confidant. Her passion for celebrity culture has helped inform some of her best interviews with celebrities like Jennifer Aniston, Viola Davis, Nicole Kidman, Ariana Grande, Kim Kardashian, Rihanna, Mariah Carey, Miley Cyrus and Gwyneth Paltrow; she has seen Britney Spears in concert more than should be acceptable for a grown woman. Her favorite social platform is Twitter — it’s where she gets most of her news, and many-a-tweet has inspired her videos and written work. TikTok is a close second.
She left her post at POPSUGAR in July of 2019 and launched Gloss Angeles, a beauty podcast that pulls back the curtain on beauty marketing and Hollywood trends. She and co-host Sara Tan break down the bullsh*t within the industry while edu-taining their listeners on how ingredients actually work, what claims are simply marketing terms, and what upcoming brands they should invest their time and money in. Just over a year old, their guest list has included Selena Gomez, Laverne Cox, Lauren Conrad, Lana Condor, Barbie Ferreira as well as creators like Bailey Sarian, Emma Chamberlain and Brad Mondo, in addition to industry experts like Mario Dedivanovic, Renée Rouleau, Sharon Chuter, Dr. Dennis Gross and more. They were recently nominated for a 2022 IHeartRadio Podcast Award in the Fashion and Beauty category.
During her tenure at POPSUGAR, Kirbie developed relationships with many of Hollywood’s hair and makeup artists like Jen Atkin, Beau Nelson, Pat McGrath, Charlotte Tilbury and Anh Co Tran, as well as some of the biggest influencers in the world like MannyMUA, Kandee Johnson and Huda Kattan. She has filmed and produced over 500 segments in the space, more than other editor or reporter in the beauty field.
Kirbie has been featured as a host on Freeform and an expert/personality on The Today Show, The BBC and The Doctors. She has spoken at national events like South by Southwest, moderated panels at events like VidCon, Create & Cultivate, DragCon, VidCon, Phame Expo, Ulta Beauty’s General Managers’ Conference and The Freeform Summit. She has contributed to Allure, The Cut, Elle, Glamour, The Hollywood Reporter, Byrdie and InStyle.
Kirbie has a B.S. in Advertising and Public Relations from the Schieffer School of Journalism at Texas Christian University and spent her time working at salons and spas before moving to Los Angeles. Prior to POPSUGAR, she worked in entertainment PR at Rogers & Cowan, working red carpets like The GRAMMY Awards, Clive Davis’s GRAMMY Party and Elton John’s Oscar Party. She loves Britney Spears, her puppy Quinn, Disneyland, and Halloween, and is currently developing several shows (scripted and unscripted) based on her experience in the beauty industry.